Recalibrating Product Strategy – Addressing Demand Shifts in Existing Markets:
Product engineering is every software product owner’s mainstay. During normal times, product owners find the balance between market demands and their product offerings by banking on suitable design features. However, in times of disruptions, such as the current one caused by COVID-19 pandemic, it is critical to make the choice between adapting to the market needs or to go with the existing product design.
In this webinar, we will focus on how technology product owners can implement the right product strategy to address customer pain points. The session will serve as a guide for owners to structure their plans to fulfil unanticipated demand changes.
A glimpse of Harbinger’s framework for selecting between market demands and product offerings.
Success stories of some technology product companies which focused on the same market with new products.
Snapshot of Harbinger’s product strategy consulting service.