• Recalibrating Product Strategy - Addressing Demand Shifts In Existing Markets

Recalibrating Product Strategy – Addressing Demand Shifts In Existing Markets

Product engineering is every software product owner’s mainstay. During normal times, product owners find the balance between market demands and their product offerings by banking on suitable design features. However, in times of disruptions, such as the current one caused by COVID-19 pandemic, it is critical to make the choice between adapting to the market needs or to go with the existing product design.

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