• Recalibrating Product Strategy – Addressing Demand Shifts in Existing Markets

Recalibrating Product Strategy – Addressing Demand Shifts in Existing Markets

Existing times are making us think beyond the immediate needs and instead consider different possibilities for the future. This makes recalibration the need of the hour. We have identified four areas where technology product owners can do with some insights – how to change product strategy according to changing demands; how to position a popular product in a new market; how to build a new product for an unmet need; and, finally, how to introduce something new for your existing customers.

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