• Product Strategies for Software Startups in Uncertain Times

Product Strategies for Software Startups in Uncertain Times

As a start-up founder one must continuously juggle multiple priorities. You must validate your value proposition, scope out and build the MVP, discover early adopters, develop partnerships, engage consultants, and raise capital. Above all, you must adapt to changes in market or customer behaviours that may be beyond your control.

How do you plan, execute, validate, and evolve your product strategy with agility? How do you respond to the rapid changes in software markets brought on by the pandemic? How do you stretch the dollar and yet keep the product roadmap momentum?

Those are the questions addressed in this keynote session, where successful entrepreneurs and thought leaders shared their perspectives on product strategies for software start-ups.

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