Mobile UX: Doing it the right way
Read the Question and Answers that were discussed during the webinar (PDF -367Kb)
Mobile exceeds desktop web usage! This was one landmark change which was documented in early 2014. Now, a year later, businesses are still trying to come to grips with this tectonic shift change. According to Goldman Sachs, mobile commerce sales would hit $626 billion by 2018, and according to Forrester Research, 54% of the total e-commerce sales would be done on a mobile device in the next three years.
The ubiquitousness of the mobile devices accompanied by the ever improving infrastructure (speed, connectivity, etc) are the catalysts for this growth. But just as every coin has two sides, mobile poses a great challenge for many businesses which they are yet to tame.
One of the most common mistakes firms do, is to presume that users would be navigating through your app, or mobile site in the same manner as they do with a desktop. Simply having an app or a mobile web site should not be your Mobile First Strategy. Providing a good mobile user experience (UX) is indispensable in today’s business environment.
Thank you, for joining us for the webinar on “Mobile UX: Doing it the right way” on Wednesday, February 11, 2015. In this webinar attendees got insights on the various practices, processes and design strategies to create and deliver a rich mobile UX.